Information & Terminology

In the day to day practice we get many questions to explain very BASIC issues about INTERNET / THE WEB and SEARCH ENGINES.

The key ones we answere here. If you need explanations about other subject, please send us an email

You get the information after you click on the subject

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The functioning of a Search Engine
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Search engines (like Google / Yahoo / Bing) are developed with one common target: provide the user with the best information possible.

To do this the Search engines  continuously index "all" information on the Internet. To determine the importance of a word or phrase a Search Engine determines the value of everything it can read (not everything is readable, more later). The Search Engines determine the values by looking WHERE a word is positioned (Page Heading; Site name; Paragraph Heading). HOW a word is presented (e.g.: Bold, Italic, larger font than other text, underlined). Above all Search Engines look which words are mentioned in the KEY sections like: TITLE, KEYWORDS; DESCRIPTION, description of the Images.

In summary: depening on WHERE a word is positioned; HOW it is presented and in which SECTION determines the number of points. Simply said - the page with the highest scrore is presented to the user who is looking for that information first.  

The best page is presented first, the rest follows and if you are not, at least, in the top 10, the chances that you will be found are very very slim. 

Minimum requirements to be found
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Before a website can be found by Search Engines as a minimum the fields TITLE, KEYWORDS and DESCRIPTION need to be properly filled.

Properly? – Dependent on the target of the page!. Every page has a target: to inform visitors about ‘something’. This ‘something’ must be translated in a TITLE; KEYWORDS and a DESCRIPTION which meet the target of your webpage.

You can check if your webpage meets the minimum requirements – please click on CHECK.

 

Does my website meet the minimum requirements?
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You can check if a webpage meets the minimum requirements of search engines as follows:

  1. Go to the involved page
  2. Look for an empty area and click there with your right mouse button
  3. Select “display page source” (or similar)
  4. You now see the code of a webpage
  5. In ‘editing’ select: SEARCH (can also be done with CTRL+F)
  6. Type: TITLE; KEYWORDS; DESCRIPTION and H1
  7. After each entry you will see what is the value in this page

When these key values are not or not sufficiently completed your site will not be found or will not score sufficiently. For further information – do a free try-out or email